Staying power! The secret to Cheryl Cole's mega bouffant

By DAILY MAIL REPORTER


Stylish: Cheryl Cole seen in a new advertisement for L'Oreal Elnett hairspray, sporting a series of looks


If there was any doubt as to how Cheryl Cole is managing to control her impressive mane right now, then look no further.

The 27-year-old X Factor judge is seen here in her latest L'Oreal Paris ad, promoting the brand's Elnett Hairspray, which is celebrating its 50th birthday.

The Girls Aloud singer turns up the volume, wearing her locks in a number of hair-raising styles for the campaign.


Easy style: The famous hairspray is celebrating its 50th birthday


In one frame, the brunette's hair has been fashioned in to a short, tousled bob with plenty of spring.

Then, in another pose, the singer lounges on a sofa with her locks styled into a bouffant.

Cheryl arrived for the first day of the U.S. X Factor taped auditions in Los Angeles yesterday, admitting to MailOnline that her hair looked 'crazy'.


Turning up the volume: The Girls Aloud singer and U.S. X Factor judge is currently in America filming the show


And there was no doubt that Cole had used tons of the strong hold spray to keep her barnet in check.

As the pop star stepped out of her car, the smell of lacca filled the air as she posed in front of the waiting media.

She joined fellow judges LA Reid, Paula Abdul and Simon Cowell.


Slick: Seen here posing in a sequinned jacket and trousers, sat on top of a loud speaker


Cheryl exhibits three different styles for the advertisement - the 'rock it', the 'glam it' and the 'work it'.

Cole was signed as the face of L'Oreal in 2009 and fronted a couple of campaigns including one for Elvive shampoo and Glam Shine lipgloss.


Rock chick: Here, the pop star has her hair fashioned into an impressive updo complete with quiff


Yesterday Cowell confirmed to MailOnline that Cheryl will no longer be taking part in the British X Factor.

He has also relinquished his judging duties on the UK version, but said he will still perform some role on the show.

Gary Barlow is the only confirmed judge for the British programme, with Dannii Minogue and Louis Walsh still not confirmed to return.



Plenty of hairspray: Arriving yesterday to X Factor auditions in Los Angeles with a huge bouffant hairstyle

Abdul and Cowell Reunite for 'The X Factor'



source: dailymail

bouffant: describes a hairstyle in which the hair is arranged in a high rounded shape