For the first time the event encourages customers include small, independently owned businesses when they make their rounds of shopping the day after Black Friday.
American Express says small businesses do not boycott Saturday against large corporations.
“Small business Saturday recognizes the importance of small businesses for the overall economy and local communities,” the website says American Express. “This is a day to support small, independently owned businesses, we can not live without them.”
According to the civilian economy, for every $ 100 spent at local small businesses, $ 68 is returned to the community. This return on investment makes it a win-win situation. Small businesses also provide half of all jobs in the private sector and represent 97 percent of all employer firms, according to small businesses. About 60 to 80 percent of jobs each year over the past decade apply to small businesses.
American Express offers its members a $ 25 card statement to their credit on the purchase of $ 25, adopted at the local independently-ownedsmall business that accepts their credit cards on November 27. To redeem offer to register your card here.
You can support the program by shopping at small local businesses and its sympathy to the one here. Shout out your favorite local shops and restaurants on Facebook and Twitter, spreading the word in a local store.
Small businesses can download promotional materials and social media, as well subscribe to receive a $ 100 Facebook advertising credit to help advertise small businesses on Saturday.
There are many ways you can patronize local audit of small businesses, such as having dinner at a local business or reserving a part of your holiday gift budget to spend on local small businesses.
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